As I type this, we're less than 15 hours away from the scheduled big reveal of the Model 3, the fourth phase of Telsa's plan to free the world of fossil fuel dependence and bring electric vehicles to the masses. The first phase was the introduction of the Roadster, the first electric car with good range and power. The second phase was the Model S, which introduced Tesla's full-sized sedan. They built on Model S' frame the third phase: the Model X, a crossover SUV. Model 3 is to be the latest iteration. The first three phases came with high margins to help build out the infrastructure and work out the technologies. The Model 3 will use what has been learned from the earlier cars and lower costs by eliminating the frills and using homegrown batteries from the Gigafactory, but keeping many of the essential cool features. I can't say much more about Model 3 because it hasn't been seen yet.
If you're interested, log into tesla.com or teslamotors.com March 31 at 8;30 PDT and watch the reveal. You can also reserve your own from either one of those sites. You'll need $1,000 U.S., ¥150,000 or something equivalent in your local currency. How cool is this news?